Topshop Makeup

So.. the Top shop Makeup line - a form of globalisation from Top shop or a good addition to the Top shop products??

I havent seen the products first hand as of yet, however it has been launched on the Top Shop website listening in the traditional toppers manner different sectors of the range, however the range has also been set us with an online makeover tool that enables customers to upload an image of them selves and try out the makeup on the image.

The final image is (hopefully) not what the final product would look like, i can see that this would attract a younger audience as it is almost following the makeup dolls heads that were around several years ago but by doing this i think they are segregating other customers from the products.